An Introduction To the Rise of Mobile Apps
To say that mobile apps have taken over the world of business would be the understatement of the century. These often-underestimated convenient apps have taken the centre stage for the past ten years to help everybody from small SMEs to large corporations gain better customer outreach and interaction, and offer great ROIs on investments that weren’t all that large to start with.
Even ten years ago, though, this would have been unimaginable. With the Internet rearing up to be the most profitable venue of advertising out there, attention was focused on building business websites to get your info out there.
Today, though, smartphone apps have become one of the best, if not the best, way of increasing customer interaction with your brand.
Are Android Apps Really Such A Necessity?
With more than 32 million apps on the Play Store alone today, the answer would have to be a whopping yes!
In today’s digital age, it’s impossible to maintain your relationships and work in a corporate setting without having access to a smartphone. Smartphone app developers capitalise directly on the one tech device devs know for sure everybody is carrying around, and no conversation about smartphone apps can be finished without mentioning the biggest market for them: the Android app development market, which creates apps to use on the world’s leading smartphone OS.
What Makes Android Apps So Useful
The best thing about mobile app development services is that these apps aren’t just a platform for ads.
They increase customer interaction with your brand and generate new sales in real time, and are a great measure for customer retention. Having the convenience of shopping delivered right to their handy smartphone also means customers are going to shop at your site more frequently.
Growing Your Business With Mobile Apps
But hey, we’re not going to ask you to take us at face value. To prove the point, here’s a breakdown of the best benefits of having a mobile app developed for your business:
1. It Boosts Your Visibility To Clients Around the Clock
A business mobile app can be useful for increasing visibility to clients at all times. It is important to note that a mobile application is not just another app that can be used by your customers but it can also be used by your employees. This means that it serves as a tool for both parties, making it easier for them to have access to the company’s information and services at any time and place.
For instance, if you are in charge of a restaurant or food delivery service and you want to provide your customers with an easy way to order food from your restaurant, then the best way would be to create an app for them. The app will allow them to place their order for food directly from their phones without having to call or go into the restaurant itself.
2. Designing A Customer Loyalty Program Boosts Your Customer Retention
Customer loyalty programs are another side benefit of android app development services. This is a great way to gain repeat customers and increase sales.
A customer loyalty program can be set up in many ways, but the most common form is a points-based system. For example, you can offer customers points every time they make a purchase, or give them points for each dollar spent. The more points they have, the more benefits they receive from the store. These benefits could include discounts on future purchases or access to exclusive content and events.
The loyalty program can be integrated into the application, or it can be designed as a separate application.
3. Invest In Better Brand Recognition For Your Business
Android app development is not just about creating an application. It is a strategic move to reach out to your target audience. It helps in increasing the brand recognition of your business, which can result in more customers and revenue.
They allow companies to provide more detailed information about their products or services, as well as give users a place to interact with their favourite brands. If a user likes what they see and experience when using your app, they’re likely going to recommend it to others.
4. It Complements Your Website
A mobile app can complement your business website for thorough marketing. The app is a great way to reach customers on the go and provide them with information about your products or services.
The first thing many people do after getting a new phone or tablet is install apps to make the most of their devices. With more than 2 million apps available in the Google Play Store and Apple App Store, there’s an app out there for just about any activity.
If your business has a website, why not create a mobile app as well? A mobile app can complement your business website for thorough marketing. It can also help drive traffic to your website, increase revenue and establish brand awareness.
5. It’s Free Advertising
A mobile application takes advantage of all the free media attention out there in cyberspace by being searchable on Google and other search engines as well as being available through Google Play Store (formerly known as Android Market) and Apple App Store (formerly known as iTunes App Store).
This means that anyone who searches for your product or service will be able to find it without ever stepping foot into your store or office! It also gives you another way to market yourself through social media sites such as Facebook, Twitter and LinkedIn.
6. Stand Out From the Crowd
Mobile apps help your business stand out from the crowd. They can make your marketing more effective and efficient. They can also help you build a stronger relationship with your customers, making them more loyal to your brand.
Mobile apps are an essential part of any digital marketing strategy that works in 2016. Here’s the biggest reason why:
Your common phone user spends more than a stunning 2 hours daily on their phone. That’s more time than they spend watching TV or reading newspapers or magazines! Mobile apps are one of the most effective ways to reach this audience.
7. Try Turning Your App Into A Bustling Social Platform
In today’s digital world, brands need to be more than just a logo or a slogan — they need to be a personality people can relate to. And one of the best ways to give people that kind of connection is through social media.
The problem is that many businesses don’t put enough effort into building their social media presence. They might post once in a while on Facebook or Twitter, but they don’t see any real results from their efforts.
If this sounds familiar, it’s time for a change — and there’s no better place to start than by using your business app as an opportunity for social engagement.
The Takeaway
At the end of the day, the benefits are endless, and the reasons not to get an android app developed for your business are few and far between. However, if you’re looking to hire android developers, you should always ensure you hire a trustworthy, reliable company so you can get the quality control you’re looking for!
