What is Promotional Marketing?
Technology has positively changed things for every sector in the market. We will be speaking here about how social media brought about a cataclysmic change in promotional marketing. Promotional Marketing is a brilliant marketing strategy that focuses on creating new leads or attracting customers to purchase by giving something or nothing to the potential prospect. Some of the instances regarding purchases involve coupons, product samples, contests, and other valuable gifts that you can give to the clients.
Promotional Marketing is an example of a connected world. It connects the clients and customers and generates business and revenue in return for the services provided. This type of marketing also proves to be a handy sales strategy, but it can prove to be a mixed bag since the actual results will not precisely be favorable.
Companies can initiate their social media campaigns through sites like Facebook, Twitter, etc., enabling them to expand their outreach massively and generate sufficient interest towards the host company, culminating in actual results. Promotional campaigns and social media campaigns go hand-in-hand, and companies must have a set goal in mind and must understand what they want to achieve out of this. Is your plan to generate a new lead, increase your overall client base, expand into a new region, or introduce a new product to the general public? Once you have determined this goal, mark your target audience, and then choose from amongst the promotional marketing strategies you want to apply. The entire point behind using social media for promotional marketing is to appeal to the age demographic. The existing and new client base has a high impact on your company and revenue.
Impact of Social media on Promotional Marketing
Once you have set up your promotional marketing strategy and have no queries concerning your target audience, you now need to increase your outreach using social media. It will bring about a connected atmosphere in your organization and grow your brand value and market revenue. Your company must have a social media page on Facebook, Twitter etc., to connect to the users you want to reach out to. You can start contests, distribute price coupons and other variants of prizes to begin attracting your customers to the page. It is vital to have appropriate images in social media to depict the details of the contest and other promotional marketing activities. The idea behind this is to cover your promotional strategy in as many social media platforms as possible and keep doing that over time so that the message sinks into the target users with whom you want to connect.
You can use micro-blogging platforms on social media to elevate your campaign status. It is a perfect way to make product and contest announcements to your customers and other prospects to get on your company website. You can include promo codes and other discount coupons for your product to entice them, along with factual information concerning the product so that it does not sound too airy.
You can even use a gaming-based promotional marketing strategy to entice the young generation. It is a known fact that today’s youth is tech-savvy and open to innovations; they do not have a rigid set of thinking like the previous generation. Companies can consider this perspective while creating an effective promotional marketing strategy for the product they want to sell. Gaming concepts will increase the interest of young customers enabling them to subscribe to your website. You can even post referral bonuses and gifts whenever a new customer joins in through referral.
The survey-based questionnaire is another brilliant promotional marketing strategy in social media to understand the thinking process of your existing customers. It will also help you gain a new set of customers if the survey responses are taken action upon from your end. You can use social media to post questions regarding your product and what novel ideas and features they want to see incorporated. There is a possibility that you will gain insights into what your competition is doing better than you are.
Regarding promotion, it used to take a lot of time to spread the word when you have opened a new organization or launched a new product. But now, social media has revolutionized and transformed things for the better. If your product is excellent and novel, you will create a buzz in the industry, and it is a given.
Conclusion
Promotional Marketing is a vital strategy when you want to showcase positive points concerning your product. Social media acts as a viable catalyst for spreading the word to the masses. Companies must use them responsibly and smartly to gain the required traction, customers, and revenue. It is vital that the strategies mentioned above be used appropriately and not in an unobtrusive way. If you are modest in your marketing strategy, then it will not reach its required conclusion.
