It is never too late to establish a channel on YouTube for your business if you haven’t already done so. The rise of YouTube is unparalleled in terms of traffic, financial resources, and a loyal user base that craves more video content than any brand’s target demographic or budget can provide.
YouTube provides everything you need, from short ads to lessons and behind-the-scenes insights into your company’s culture.
As a result, if you want to make use of YouTube, you’ll have to learn how to sign up for an account there.
Don’t worry if you’re a complete novice to YouTube. Creating a channel is a simple procedure that just takes a few minutes. We’ll walk you through the process of setting up a YouTube channel for your company in a step-by-step tutorial.
1. Create your Google Account (because Google owns YouTube).
Keep your Google/Gmail account private. You should have a separate Google account for your company. Your company YouTube account (or any other Google product) may be managed by others without giving them access to your private email.
2. Set the name of your business channel.
Go to YouTube’s main page once you’ve signed up for a Google account. Click the avatar icon in the upper right corner of the screen to begin personalizing your channel. My channel is one of the choices available in the drop-down menu.
When you first establish a YouTube channel, you’re sent to a landing page. After that, you’ll be presented with a screen that requests your first and last name. Notice that you may also use a company or product name for your channel on YouTube, as was previously mentioned.
You have the option of having a personal or a business profile on YouTube.
As long as you don’t want to be identified with a personal brand, it makes more sense to have a separate YouTube channel for your company.
When you click “Use a business or other name,” a new window will appear where you can input the name of your company. When you create a YouTube brand account, the name you pick will be linked to that account’s url.
3. Enter your YouTube business account information.
A brand’s YouTube channel has a lot of moving parts. Choose the option to “Customize Channel” from the drop-down menu. Before anybody sees your videos, make sure that your channel’s imagery is consistent with your brand’s identity. You can frame your intro with the help of Youtube Intro Maker. YouTube, like other social media platforms, has a unique emblem and banner to distinguish it from the others.
The following are the picture dimensions for uploading to YouTube:
- Recommended resolution is 800×800 pixels, however, the icon shown is 98×98 pixels.
- 2,560 x 1440 pixel channel banner with a safe area of 1,546 x 423 pixels (without text and logo cropping) for mobile and web.
Because these proportions are so huge, you’ll need to utilise high-quality photographs rather than low-resolution ones that may be deformed or chopped out.
4. Your channel description should be completed.
If you want to build a YouTube channel that generates long-term leads and subscribers, you can’t ignore the “About” portion of your profile. This is a great opportunity to connect with your audience on a more personal level, as well as to direct them to your social media accounts or site.
Your “About” page is a great place to provide a quick overview of your company’s activities and direct visitors to your social media profiles and main website. However, channel descriptions do not have to be complex. All you actually need is a short mission statement or welcome message. Consider including a few links and/or a call-to-action.
Include a goal statement and related links in your YouTube channel’s description.
There is no doubt that the last sentence of your description is critical. In other words, provide links to your website’s home page, social media accounts, and any other locations you’d want YouTube viewers to end up. By including these connections, you’re increasing the likelihood that your visitors will become loyal customers.
Up to five links may be added to a video on YouTube, and the link text can be customized to up to 30 characters.
5. Featured channels and activities should be set up.
YouTube is a social network, and as such, it represents a group of people. Following other channels, enjoying videos, and letting your audience know that you’re interested in your profession are all ways to show that you’re a member of the community.
Showing your admiration for your fellow YouTubers may be as simple as highlighting their highlighted channels or “liked” videos. Similarly, if you don’t intend on posting regularly, it’s a good idea to make your YouTube business channel look busy.
How does Having a YouTube Channel Benefits Your Organization?
Even if you don’t already use video to market your company yet, it’s still a good idea. You can host videos on your website quickly and affordably using YouTube.
If you’re uploading a huge video clip, you’ll need a lot of bandwidth and server space. Video files cannot be processed by standard web servers. Even if you host movies on your web server, the playing will be sluggish and distorted, if it happens at all.
In this situation, you may use YouTube to host your videos and then stream them to your website. Your website visitors will think they’re seeing videos playing on your site, but they’ll really be seeing them on YouTube.
You may make use of YouTube’s advanced video server technology for smooth and dependable video playing by uploading your videos to the site. In addition, YouTube takes care to ensure that your video is correctly encoded so that it can be seen on a variety of devices and screen sizes.
Conclusion
Video production has been faster, simpler, and less costly because of improvements in video technology and software. It’s a good idea to consider incorporating video in your sales and marketing efforts at some point in the near future if you aren’t already. A YouTube channel for your company may now be created in no time at all.
