Social media has acted as a brute tool for businesses to expand and promote their products better than just traditional promotion methods. The current generation is entirely into social media, with around 60% of the people using it daily. Hence social media acts as a vast pool for every business to showcase their offerings and attract a vast audience. Businesses are trying more than ever to make their social media promotion campaigns even more exciting for the audience. This is with the primary aim of attracting more customers.

Thus, businesses have started using videos for their promotional campaigns on their social media platforms. Naturally, video content is highly digestible and way more exciting than general written or static content. If somehow the video gets viral, it is a cherry on top for the business. Here are some of the benefits of using videos in a social media campaign:

• Significant toll on the brand awareness
• Increased customer engagement
• Enhanced traffic on the website
• Better presence on social media platforms

Just the general content within a video would not make it exciting enough. Many elements count behind a video’s success. Every element counts, from the introduction to the subtitles and climax.

Videos are so important that a recent survey reported that more than 80% of businesses consider video as a crucial element for digital marketing. With no limitations on social media platforms for sharing videos, brands have found new freedom for making their marketing campaigns succeed. Most businesses use free online video makers to create and edit their videos to make them even more exciting. Videos tend to explain more in a shorter time, and hence they are preferred over other types of promotional content.

To make your digital marketing campaigns on social media even more exciting and appealing through videos to the audience, here are some tips that you can follow.

Generate the Idea

Generating the idea and creating the script for your video is the most crucial step you need to take even before starting the entire campaign. Without a decent idea, you will not have any solid path to travel and would be wandering, wasting time and effort.

Here is how you can brainstorm the first steps.

• Google Analytics is quite a helpful place to check the recent activity on your posts. The type of posts liked by the audience most should be given priority. Develop your following content accordingly with the idea.
• Social media platforms like Facebook and Instagram provide their analytics tools. You can also study them regularly to get ideas for further content.

There are many types of videos that you can publish on your social media platforms for digital marketing campaigns. Here are some of the common types that are currently in trend.

1. Video blogs
2. Customer review or testimonial videos
3. Product or service tutorials
4. Webinars
5. Explanatory videos
6. Interviews
7. Live streams

These are some of the standard video content ideas that you can use. Depending upon your analysis, choose the relevant one.

Map Your Strategies

Once you have determined the type of video, you want to show, plan the script for it. Plan every element and what needs to be included in the video to make it appealing to the audience. You can easily find storyboarding tools for free online, through which you can create a sequence of the video you want to create. You can also take help of the online video makers to edit your videos.

After creating a rough outline of the video, use the storyboarding tool to check how your video will look after final processing. You can also use traditional methods of jotting the ideas down.

Record the Video

When you hear recording the video, it might sound intimidating. In truth, video recording is relatively straightforward. You would not need tons of tools to record your video. You would need a simple camera, or even your mobile phone would do the job. With the recording tool, you need a stand to stabilize the recording, a powerful microphone to record all sounds clearly and an adequately lit background. With all these basic elements, you can easily record a professional video. Ensure that every take is acted on properly and every shot is recorded with stability.

Edit the Recorded Product

Editing the recorded video is a crucial step to producing a professional outcome. You can get various online video makers and editors to edit your videos easily. There is no more a need to hire separate employees for just editing the videos. Ensure that you use a professional touch to edit your videos. This will help make the video more appealing to the audience and hence help promote your products or services. Moreover, it would remove the monotonous setting of traditional content from the viewers.

Publish the Video

This step is a no-brainer since there is no point in working so hard and creating a video if you do not post one on your social media platform. There are numerous social media platforms where you can post your videos depending upon your need, like Facebook, Instagram, Twitter, Tik Tok, etc. Before you post your video, analyze the density of your target audience on each social media platform. Also, ensure that your videos are properly optimized for every social media platform.

Wrapping Up

When you create a video for your digital marketing campaign to promote your brand, ensure that you use storytelling as your primary weapon. If you manage to catch your audience’s attention with your storytelling, the video will hold a lot of potential to go viral and take your brand to the next level. Moreover, irrespective of the device you shoot your video in, make sure they are high quality. Even if the record is not high definition, edit the video accordingly. This would help to keep the audience stuck to your video.

These methods can help you create a powerful presence on social media and promote your brand significantly for the greater good.