So, you are an entrepreneur and want to update your business and search for a modern SEO strategy. It’s good that you know that the SEO has changed completely, now it doesn’t depend on the keywords only.
Don’t worry, I won’t take your much time, I can understand that you are busy. In this article, we will discuss the aspects of the modern (2023) SEO strategy. It will help you in engaging new customers by increasing traffic on your website and will make your market strategies flexible. Read on.
The chief of SEO: Content
The content is the invincible king of all strategies. The quality of your content should be excellent for ranking higher. Now, quality means the EAT principle that stands for expertise, authoritativeness, and trustworthiness.
These factors will decide the future of your content. Google panda is an example of this type of algorithm that decides the quality of content.
It doesn’t mean that you have to use only text and graphics. Remember, video content always stays more attractive and effective to people. A catching video can be a very good resource for your website’s marketing.
Image optimization
Image optimization means reducing the size of your images as much as possible. The quality of the content shouldn’t be affected. It will make your loading time low.
It plays a noteworthy role in search. The images on your website should be optimized, if not then take care of that. The images should be relevant and of high quality. It boosts your page loading speed and also ranking. It improves the user’s experience on your website.
User intent
Entrepreneur works hard in knowing their users as much as possible. But we are talking about 2023, it may be tough to know your user’s intent, but still, it plays a prominent role in your business and growth as well.
Search intent or user intent is the user’s aim while entering a keyword or a term into a search engine. It is a main factor of SEO. Know your user’s intent by the questions that bring users to your website. Find the intentions behind their queries.
Make content according to your users. It will help you in improving your business strategy. It will engage traffic to your website and if your content is good, users will spend more time on your website.
Featured snippets
A featured snippet is an essential fact to consider because it stands for a supplementary SERP feature that can be secured by you. It is the highlighted text that presents at the top of a search in Google, it is considered as position 0.
Generally, it stays located on the top which helps you as good visibility to your audience and also profits your brand. There is a fact that the featured snippet gets 8% of all user clicks because they are easier for users to find their answers.
If you want to land featured snippets then try to summarize the answers of the audience in one paragraph, attain the first-page ranking, and include images with the relevant topic and the searcher’s intent is also important.
The bottom line
It’s 2023 and the SEO has changed significantly. Now, it is not just a game of keywords. It has become a very hard thing, but not as hard as some people assume. Entrepreneurs are also changed considerably. We also have to. We should know modern SEO strategies. A proper approach to SEO is important.
Remember, SEO is changing every second. You should also stay updated. Hopefully, in this article, you got an easy and fine guide for your website.
