As an enterprise ecommerce brand, what is your biggest objective? Customer satisfaction, perhaps?
Indeed.
Now here is the thing – the commerce of 10 years ago has turned on its head today. Technology has improved, and people have become smarter in their buying decisions. In fact, 88% of customers pre-research their purchases online before buying either in-store or online.
The point – you need to make sure you establish a smooth shopping experience for buyers across several touchpoints for a better brand recall and increased trust.
So how do you do that?
Taking the direct-to-consumer (D2C) approach.
This approach cuts the middlemen from the buying cycle, making it a seamless buying experience for consumers who can buy anything with just a few clicks.
But that is not it. Going D2C also has other benefits, like having full authority on:
- How brands establish and develop consumer relationships.
- The product messaging.
- Whom to market.
- Value proposition for customers.
- The flexibility of pricing.
Why is D2C Gaining Popularity?
Apart from empowering business owners of enterprise ecommerce brands, these stats show why this approach has been so successful lately:
- Over 50% of customers choose to shop on the business’ websites (and not retailer websites) as they have a more specific and reliable product and service details.
- 55% of customers prefer purchasing straight from business’ compared to multi-brand retail stores.
- 78% of D2C brands expanded their advertising budget in contrast to 60% of conventional retailer stores.
Now that you know why the D2C approach is the real deal let us see how your enterprise ecommerce brand can see increased growth using the D2C approach.
Top 3 Reasons For Enterprise Ecommerce Brands to Go D2C
Establish Stronger Customer Relationships
This concept is as straight as an arrow – you want to grow your business? You need to market your brand smartly to acquire the customers and keep nurturing them to retain them.
An effective way of doing this is by communicating with your consumers directly at every touchpoint during their shopping process. Merchandising your items via intermediaries will most probably not let this happen.
Unfortunately, several enterprise ecommerce brands miss getting new consumers as they haven’t built an online store to attract buyers. However, with StoreHippo’s best ecommerce platform, you can sustain consumer relationships, and have loyal fans for your business by going omnichannel.
Since the platform is developed on headless commerce, it assists you to easily add different sales channels, enlist your commodities on social media and witness omnichannel progress.
Customers Prefer Direct Purchasing
Now that brands can easily sell their products online, different customers prefer to transact with them rather than retailers.
No, we are not making this up. Brandshop‘s study revealed that 88% of customers prefer purchasing straight from the brand.
A major reason for this is that they look to chat or talk with the business’ customer support on the website as they trust the brand more to resolve their issues than talking to an intermediary.
The advantages of purchasing from a business directly involve authority service, extended warranties, cheaper prices, and product customisation to suit consumers’ specific requirements.
Enhancing the consumer journey in a D2C business is straightforward with StoreHippo. The headless ecommerce platform helps you efficiently develop your D2C business, list the products, understand the market requirements, get consumer insights, and market your offerings to ensure sustained business growth.
It can also improve consumers’ shopping journey with robust marketing tools such as real-time notifications, abandoned cart order recovery, dynamic marketing pages, and powerful discount engines, to name a few.
These remarkable marketing tools assist you to offer personalised services to customers according to various products, categories, devices and collections. StoreHippo also supports in improving consumers’ shopping journeys through effective email marketing.
Take Advantage of the Omnichannel Approach
This approach looks to offer a centralised consumer experience irrespective of the buyer’s shopping place.
Per Harvard’s findings, 73% of all consumers utilise various platforms during their buying journey. Moreover, UC today suggests 90% of consumers look for a multichannel experience with smooth communication services.
To offer a unified consumer experience, you’d need to understand how consumers interact with your brand when they shop on your website or app. However, this is easier said than done. Though, you can get a close idea of the same thorough evaluation of your website’s analytics.
Go D2C with StoreHippo
Corporations like Dollar Shave Club, Warby Parker, Toms, and others are getting tremendous online success with the D2C approach. Besides the reasons mentioned above, utilising a D2C strategy can help enterprise ecommerce brands enhance the overall brand messaging, recognise new up and cross-selling possibilities, access first-party consumer data, and utilise hyper-personalized marketing strategies.
Now that you understand the colossal D2C business possibilities, why wait? Step inside the ecommerce bandwagon and discover how StoreHippo’s best ecommerce platform can enable you to build your D2C store and scale business profits by beginning your 14-day free trial or taking a demo today.
