Instagram’s rapid growth seems to have no end in sight. Two hundred million people check at least one business account every day out of a total of one billion daily active users. From these figures, the potential and effectiveness of Instagram marketing for marketers and businesses is undeniable.
How to Grow Your Instagram Account in an Organic Way
Before you begin crafting a strategy for your Instagram account’s growth, you must have clear objectives and prioritize which ones you wish to concentrate your efforts on. The most frequently cited indicators of growth on this platform are Instagram Stories engagement, website traffic, link clicks, comments per post, and the usage of hashtags.
Make Your Posts More Effective
Here are some tried and tested methods that will effectively enhance the performance of your posts on Instagram:
Unravel the secrets of the Instagram algorithm
Instagram rates posts using artificial intelligence (AI) to determine which posts will show first in users’ feeds. Individuals who seem to be ‘friends or relatives’ are rated higher than posts from people who appear to be ‘random.’ Instagram also prioritizes posts that are relevant or intriguing to a user’s interests above those that are not. In addition, Instagram’s algorithm gives preference to recently posted content.
Improve the quality of your visual material
Your Instagram content must be of excellent quality and optimized for both size and length. If you want to produce visually appealing material for free, consider using professional-grade editing tools.
Maintain the interest of your followers
If you’re not seeing much engagement on your posts, your followers are either disregarding or rejecting the information you are providing. Therefore, you must come up with innovative concepts that will cause your followers to take notice of your material.
Instagram Stories
Instagram Stories provide you with the opportunity to convey the personal narrative of your business. Stories have a more significant effect than still pictures, and they don’t take up as much space in your followers’ feeds.
Instagram Live
Instagram Live, as the name suggests, is a platform for broadcasting live videos. This is an excellent method to get the top spot in the Story section of your followers’ profiles. Live videos seem more authentic and hold the attention of viewers for a more extended period because it allows for real-time interaction between the brand and the followers.
Hashtag
If you want to increase the number of people who follow you, you must branch out into new territory. Hashtags may help your content appear in trending circles by attracting the attention of other users.
Make use of Instagram Shoutouts
A shoutout is a brand reference or endorsement made by another user or brand, usually accompanied by a link to the endorsed brand’s profile in the description. You may trade ‘shoutouts’ with relevant influencers to make the approach mutually advantageous for both parties. An image of the brand that has been publicized is often shown with the brand mentioned in the shoutout.
Content that should be programmed
Increase your Instagram followers count by programming or reposting other people’s posts. This is an excellent method to establish co-marketing connections with other businesses. On the other hand, Instagram does not feature a ‘Share’ or ‘Repost’ option, as Twitter and Facebook do.
Furthermore, if you share someone else’s work on your account, you face the danger of being sued for copyright infringement. Regramming etiquette on Instagram must be followed at all times.
