A huge shift in the real estate business has occurred during the last several decades as a result of disruptive technology. With the current COVID-19 epidemic, the need for an upgraded and digitised real estate business model is even more pressing.
So as a real estate agent, you need the most innovative web marketing methods in order to succeed in this fast-changing sector. Using these 14 internet marketing methods, you can drive your firm into the future and ensure its long-term success.
1. Ensure that your homepage is eye-catching
75% of consumers say they judge a company’s legitimacy depending on the look of its website. Creating a good first impression is important, so make sure your homepage is in great form. For this to work, you’ll need eye-catching graphics, a clear call to action, and a simple navigational structure with a proper video that you can make with the help of a real estate video maker easily.
2. Make fantastic listings
Consumers now want to conduct much of the groundwork for large transactions online, and that includes house purchases as well.
Detailed descriptions, high-quality images, virtual tours, and easy access to Google Maps and Google Earth should be standard features on all of your property pages and listings. Mention the five-minute walk to the bus stop and the Starbucks at the end of the block as examples of neighbouring hotspots and their corresponding walking distances.
3. Engage a photojournalist
In order to sell your properties, you must have stunning images of them. An angle or time of day may make a world of a difference. A professional photographer (ideally with expertise shooting houses and architecture) is recommended, but you may also try your hand at it yourself if you have advanced equipment and are confident. Just keep in mind that this is a situation when hiring experts is a smart move.
4. Prepare enticing lead magnets
To generate leads, you must give something of value to your audience in exchange for their email address. What are some common mistakes new homebuyers make? What are some of the most important qualities to look for in a new home? You may generate high-quality leads by offering free ebooks in return for an email address (or zip code, in the case of real estate).
5. Pay attention to the end-user experience
If your site is difficult to use, even the best property pages won’t matter. Take the time to brush up on your user experience design and information architecture abilities if you want your website visitors to have a positive experience.
6. Do your search engine optimization (SEO)
Having a beautiful website that no one can locate is pointless. Your website’s ranking in search engine results is a result of a combination of SEO tactics. Included here are:
- Use of keywords in page titles, meta data, picture file names and alt text as well as body text are all examples of on-page SEO.
- Improve the responsiveness, security, and speed of your website with technical SEO measures. Use our technical SEO audit checklist to help you with the auditing process.
7. Setting the groundwork for a social life is essential
When it comes to real estate marketing, Facebook, LinkedIn, and Instagram are the most prominent social media sites. Don’t forget to fill out all of the required fields when establishing your accounts. This will help people find you.
8. Using the appropriate hashtags is a must
Make sure you use the correct balance of local, topical, and popular hashtags in your Instagram and Twitter posts by following our instructions. These will aid in your quest to get discovered by the appropriate individuals.
9. Using social media to promote
In order to attract new customers, you’ll need to do more than regular Facebook advertising. The organic reach of this platform is the lowest, but the precision with which sponsored advertising may be targeted is unequalled by any other.
10. Pinterest boards
For certain businesses, such as real estate, Pinterest advertising and promotion are still viable options. Using boards to display photographs and details about particular postings is a smart move. In addition to images of the property, you may construct a Pinterest board for a specific location that emphasises the area’s qualities and advantages.
11. Sponsorships in the community
Consider assisting in the sponsorship of community events, such as fairs and sporting events, as well as school activities. When you sign up as a local sponsor, you frequently receive your company name on t-shirts, brochures, or fliers.
12. Organise no-cost seminars for prospective homebuyers.
Host mini-seminars to share your expertise with the community. The essentials of house purchasing and financing might be covered in a one to one session.
It’s important to remember that today’s marketing is all about inbound, and not simply online. Before they spend time and money on you, users expect you to share part of your expertise with them for free. A webinar’s local counterpart is a house purchasing seminar. Even though it will take a lot of time and effort, the guests will be pleased and have built a bond with you as a result. When the time comes to look for a house, that friendship will be priceless.
13. Work with local companies in your area
To be successful in real estate marketing, you’ll need to establish connections with other area firms. Local breakfast establishments may allow you to purchase them new coffee cups with your company’s brand imprinted on them, or you might pay for a table setting with your company’s name printed on the paper. You might even team up with local movers to exchange references.
Conclusion
While online marketing strategies and trends are continuously altering, there are substantial benefits to sticking with it. Here are some examples. Concentrate more of your efforts on developing digital content in order to raise greater exposure of your brand.
In order to reach eligible prospects online, real estate agents like you may take use of a variety of methods and digital platforms available to them.
Online real estate marketing methods that work include creating meaningful SEO-optimized content that connects with your target audience, enhancing your web presence via branding, and sharing videos with your target audience. Take advantage of the suggestions provided above to get even more inspiration for making the most of your marketing efforts.
