As a digital marketer, if you want your digital marketing campaign to connect with the masses, you must add images along with your content. Using the appropriate images will take your digital media campaign to a new level. Finding a picture and putting it as it is will not benefit your website. You need to resize the image along with adjusting a few qualities, and last but not least, you also need to crop the image. If you are wondering why the need to crop an image arises, we are here to provide you with a satisfactory answer. Well, the primary reason behind this cropping of an image is to fit it in a particular area of the article. But there is more to it. Cropping is considered one of the most powerful tools in the creators’ and marketers’ arsenal.
You must add catchy images and content to engage with your target audience. Following are why cropping the photos can make your social media campaign fruitful.
1. Removing Unwanted Content
The image you select may have something unwanted in the image’s background. While looking at the picture, the viewers can get distracted by that unnecessary part of the image. It will eventually reduce your website engagement. Things that you should try to remove from your image before using them in your digital marketing campaign are untidy backgrounds. According to the need, crop certain portions of a human body or an object to emphasize the central figure of the image.
2. Getting the Right Composition
You should get a suitable composition to create a dynamic impact and make the image more appealing to the viewer. There is a simple rule that you can follow to correct the design of the image, “The Rule of Third.” Separate the image into a 3×3 grid, and then comes the alignment. Align all the primary features of the image along with the grid. After that, it will be easy to crop the image. In the case of a portrait, always look to align the eyes of the subject, which will create a more exciting topic for the image.
3. Creating an Impact
In most cases, we crop the image in a square or rectangular format. Using this format offers stability. But to ensure a more profound impact, you can trim the picture in a thin vertical strip or a vertical rectangle. Paste the cropped image in the middle of the article or somewhere where viewers can easily spot it.
4. Unusual Shapes to Attract Consumers
As in the previous point, we are talking about how using a specific type of cropping can enhance the impact. Well, there are also other cropping techniques to attract consumers. It can be a powerful way of delivering a message or can also prove dangerous. One of the safest ways to crop is to crop it in a semicircle. But if you cut the image in a whacky manner, it will look gimmicky. If you have to use multiple photos in a single content, then you should use the same cropping pattern for every one of them to make them look perfect.
5. Connecting with the Heart of the Audience
The usual rule says that cropping closer to the face makes a picture more personal. On the other hand, a full-figure image with a background has a professional, formal, and distant aura. A more intimate and friendlier shot is a head and shoulders picture.
Based on which side of the picture the subject is on or how he is facing the camera, cropping the bottom and top of the subject’s head can appear aggressive and modern. If you want to feature business persons or portraits in your blog, they can often seem uninteresting. You can play with different crop angles to include dynamism and variety in your pictures.
6. Cropping According to the Story or the Context
It is essential to know the story that an image is narrating. So, will cropping impact the meaning of the picture? Or will it bring out a better sense of that picture? Will cropping eliminate context and make the image irrelevant? Therefore, while cropping a picture, you should keep these points in mind to crop the picture according to the context or story.
Final Words
Now that you know what cropping can do and how it can make or break your digital campaigning program, remember to crop your images the next time while creating a digital marketing campaign. Cropping is an influential tool for every content creator to tell a story effectively. So, being a digital content creator, make clever use of cropping.
